Salary Range – $127,600 – $191,400
The Director of Communications and Outreach provides the overall strategic direction for TRWD’s external communications and outreach. This position is responsible for public perception of TRWD by deepening positive public and stakeholder awareness, understanding and support for TRWD plans and initiatives, and effectively managing the organization’s reputation and issues.
This position requires cross-organization collaboration and consensus building, as well as integrating the work of contractors, working on high profile, sensitive or confidential issues. The Director of Communications and Outreach must be able to oversee and participate in multiple initiatives, while prioritizing critical and time sensitive projects.
This position manages the TRWD public affairs team.
Essential Functions and Responsibilities:
The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to this position.
- Plan and develop communications strategies, programs, work plans, policies and processes to strengthen TRWD’s reputation and community outreach.
- Develop and direct effective community outreach programs; develop and implement strategies to cultivate and maintain support for TRWD capital improvement projects.
- Develop and implement strategic communications programs that advance TRWD’s mission, vision and goals.
- Ensure department goals and objectives align with TRWD’s overall goals and initiatives; coordinate projects and assignments with other departments.
- Work extensively with staff in organizing, coordinating, and reviewing work and assuring that assignments are being completed, while also integrating the work of related contractors;
- Consult with the General Counsel and Government Relations Director regarding community and government outreach and engagement, communications policies, practices, and related issues; and confer with the General Manager and Board of Directors as needed.
- Make presentations associated with agenda and action items including those that may impact and involve the news media, customers, Board Members, opinion leaders, and the public.
- Coordinate communication efforts with other state and local government organizations as needed.
- Anticipate and identify potentially controversial issues; effectively manage controversial and high-profile issues in consultation with executive management. Brief executive management and Board Members upon request.
- Make presentations to public agencies, community groups, and the general public; work with executive staff members to prepare them for their presentations to the public to ensure that messaging is consistent.
- Direct, lead, and coach Public Affairs Division; select personnel and external consultants related to Public Affairs; assign programs and projects; ensure staff and consultants are accountable for producing high quality work while ensuring quality assurance processes and quality control systems are in place.
- Direct and oversee consumer and public opinion research, or related consulting work products, to support communication strategies.
- Oversee response to public information requests.
- Bachelor’s degree in public relations, communications, marketing, government, public administration, or related field.
- Ten (10) years of directly related experience, including at least five (5) years at a management level.
- Valid Texas driver’s license
- Knowledge of state and local government issues and trends; standards and ethics that apply to public engagement; principles and practices of public relations; community outreach
- Strong judgment and creative problem solving skills, including negotiation and conflict resolution skills.
- Excellent written, oral, interpersonal, and presentation skills.
- Ability to interface effectively with senior management, TRWD’s Board of Directors, staff, external elected officials, and community leaders.
- Ability to manage a creative team.
- Ability to operate as an effective tactical leader as well as a strategic thinker.
- Public affairs vision and strategy development.
- Stature, gravitas, and confidence to gain the credibility and respect of influencers.
- Ability to make decisions in a changing environment and anticipate future needs.
- Energetic, flexible, collaborative, and proactive.
- Knowledge of Texas Open Meetings Act, Public Information Act, and public access to governmental records.
- Interest in environmental and water issues.