Reverse Litter: Ten on Tuesday

Sep 17, 2015, 12:59 PM
TRWD is committed to eradicating litter from North Texas waterways, and we need your help.

During the past three years, more than 13,000 people have made the Ten on Tuesday pledge, committing to pick up 10 pieces of trash every Tuesday. The pledge is one component of the Reverse Litter Campaign, a partnership between TRWD and the cities of Dallas, Fort Worth, Arlington, Mansfield and Denton to reverse litter in their communities.

“The campaign shows people how they can become part of the solution,” said Kari Schmidt, TRWD community relations coordinator. “It’s easy. Trash is everywhere, and picking up 10 pieces is attainable. Anyone from 5- to 85-years-old can do that”

In fact, for every 5,000 people that make the pledge, 2.6 million pieces of trash are removed annually. This is trash that ends up in our waterways and along our roads.

“There is a light bulb moment for some people,” said Schmidt. “When people understand what happens to the gum wrapper that fell out of their car while pumping gas.”

The campaign is seeing huge success with the number of pledges because everyone can make a difference, and it transforms this small call-to-action into a big collaborative movement.

Ten on Tuesday volunteers can also participate in events throughout the D/FW metroplex. Schmidt said people enjoy the team experience because it makes them feel like they are part of something bigger. School children can even take the pledge as a class.

“Getting kids involved at a younger age really fosters a new level of stewardship for coming generations,” said Schmidt.

Watch for new billboards, TV spots and social media posts this fall; reminding everyone to make the pledge. The neon blue, orange and green are hard to ignore, and so is the trash throughout our cities.

To find or more information or to take the Ten on Tuesday pledge, click here .

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